大乐透准确率高公式

国美“搭车”京东 但互联网时代的游戏规则已变

2020-03-20 00:11 来源: 新晋站长_3465 编辑: 佚名 浏览(11171)人   

2010 年,国美的“黄陈大战”落下帷幕,陈晓黯然离职。同年,国美正式上线了电商业务“国美网上商城”。虽然经过了严重的内耗,但当年的国美营收依然达到了 509 亿元。   

大乐透准确率高公式BISHIDEJINGDONGGANGKAISHICONG3CCHUIZHIDIANSHANGXIANGQUANPINLEIDEZHUANXING,QUANNIANYINGYEEJIN 102 YIYUAN(ZHIYOUGUOMEIWUFENZHIYI)。ZHUANXINGLIANGNIANHOU,LIUQIANGDONGHAICENGZAIWEIBOGAODIAOBIAOSHIYAODAILINGJINGDONGXIANGGUOMEIDENGLAOPAIJIADIANLINGSHOUSHANGFAQIJIAGEZHAN,XINLAOSHILIYISHIJIANKEWEISHIZHENJIANDUIMAIMANG。

大乐透准确率高公式RUJIN,GUOMEI“RUWANG”、JINGDONG“ZHUANXING”DE 10 NIANHOU,LIANGWEIGEZILINGYULIDELINGSHOUJUREN“YONGBAO”ZAIYIQI。

3 YUE 13 RI,GUOMEIGUANFANGQIJIANDIANZHENGSHIRUZHUJINGDONG。ZHEISHIJI 2013 NIANRUZHUTIANMAO、 2018 NIANXIESHOUPINDUODUOZHIHOU,GUOMEIYOUYICIYONGBAODIANSHANGJUTOU,ERJIELIANRUZHUDIANSHANGJUTOUDEBEIHOU,TUXIANGUOMEIYAOBAIBUDINGDEZHANLVEYIJIDIANSHANGYEWUDEDIMI。

合作背后的“美好”与“挑战”

从商业层面来看,这次国美旗舰店入驻京东,相比以往企业之间的并购、战略合作而言,的确算不上什么大事。和其他普通的商业合作一样,双方的本质上也是各取所需。 

大乐透准确率高公式DUIYUGUOMEIERYAN,ZUIZHIJIEDEYUANYINJIUSHIJINGYINGYALIDEZHONGFU。

首先,国美虽然在全国范围内拥有 2400 多家线下实体门店,但受当下疫情影响,线下渠道的销售必然受到制约。在流动性受阻的情况下, 2400 家门店就成了巨大的负担。

DUICI,DIANSHANGXINGYEZHUANJIALICHENGDONGDUIDONGDONGBIJIBIAOSHI:“MUQIANLAIKAN,ZHENGGEXIANXIASHOURUJIHUSHIMEIYOUDE,ZHINENGXUNQIUXIANSHANG。DANGUOMEIZIJIDEXIANSHANGYEWUBORUO,ZHINENGXUNQIUHEZUO,CICIRUZHUJINGDONGYESHIYEWUYALISUOPO。ZHIQIANQIYIRUZHUTIANMAO、PINDUODUO,ERCHICHIWEIRUZHUJINGDONGDEYUANYIN,SHIYINWEIZHEIJIJIADIANSHANGPINGTAIZHIJIANDEJINGZHENGGUANXI。”

YIQINGDEYINGXIANGZHISHIZANSHIDE,CONGZHANGYUANLAIKAN,JIBIANMEIYOUYIQINGDEYINGXIANG,GUOMEIRUZHUYIXIANDIANSHANGPINGTAIYESHIDASHISUOQU。SHOUXIANSHIQIXIANSHANGYEWU“GUOMEIZAIXIAN”ZAIGUONEIDIANSHANGSHICHANGJIHUMEIYOUCUNZAIGAN,WUFAYUALI、JINGDONG、PINDUODUO、SUNINGYIGOUDENGJINGZHENGDUISHOUKANGHENG;QICI,QI“DABENYING”XIANXIASHICHANGJINLIANGNIANLAIYEYINDIANSHANGXINLINGSHOUDEBAOFABEIZHUJIANCANSHI。

BAOKUOJINGDONGZHIJIA、SUNINGXIAODIANZHEIXIEXINLINGSHOUCHANWU,ZHENGZAIKUAISUFUGAIXIANXIASHICHANG,ZHENGDUOZUIHOU 50 MIDESHEJIAOGOUWUKONGJIAN。FUBEISHOUDIDEGUOMEIZAIZISHENDIANSHANGYEWUTUWEIWUWANGDEQINGKUANGXIA,XUANZEYONGBAODIANSHANGJUTOUDEDATUIBINGBURANGRENGANDAOYIWAI。

NEIME,HEZUODEBENZHISHISHUANGFANGHUOYI,CICIRUZHUJINGDONGSHANGCHENG,GUOMEIXIANGYAOSHENME,JINGDONGYOUYAONADAOSHENME?

DUIYUXIANSHANGYEWUFALIDEGUOMEI,HEZUODAILAIDEZHIJIEHAOCHUWUYISHIGENGDUODEXIANSHANGLIULIANG。GUOQUSHINIAN,JINGDONGYIGUANDEYOUSHIYESHIJIZHONGZAI3CSHUMA、JIADIANLINGYU,ERZHEDEHEZUOMEIYOUTAIDAWEIHEGAN。LINGWAI,CHENZHEJINGDONGDALIFAJUEXIACHENSHICHANGDESHITOU,GUOMEIYENENGGENGHAODICHUJIDAOXIACHENSHICHANGDEHAILIANGYONGHU。

DUICI,WANGJINGSHEDIANZISHANGWUYANJIUZHONGXINWANGLUOLINGSHOUBUZHUREN、GAOJIFENXISHIMODAIQINGDUIDONGDONGBIJIBIAOSHI:“GUOMEIJINRUJINGDONGKAIDIAN,YIFANGMIANKEYIHUOQULIULIANGDUANKOU、BUQIDUANBAN,JIAKUAIXIANSHANGXIANXIARONGHEDELINGSHOUYETAI。LINGYIFANGMIANSUIZHEGUOMEI、WUXINGDIANQIDENGRUZHUJINGDONG,KEYIJINYIBUFENGFUHOUZHEDECHANPINZHONGLEI,XIYINGENGDUOYONGHU,XINGCHENGYOUXIAOZHUANHUA。”

FANGUANJINGDONGSHANGCHENG,YISHIKANZHONGGUOMEIZAIXIANXIASHICHANGSHENGENGDUONIAN,YONGYOUYIDINGYONGHUKOUBEI;ERSHIGUOMEIDECHANPINPINLEIYENENGCUJINJINGDONGXIANGGUANPINLEIDEFENGFUDU;SANSHIGUOMEIZAIQUANGUOGEDIXIANXIALINGSHOUQUDAOJILEIDEGONGYINGLIANYOUSHI,YEHUIWEIJINGDONGDAILAIYIDINGZHULI。JU《JINGJIGUANCHABAO》DEBAODAOXIANSHI,SHUANGFANGYIJINGTICHUTONGGUOZHEICIHEZUOJINYIBUDATONGGONGYINGLIAN。MODAIQINGQIANGDIAO:“DUIYUJINGDONGLAISHUO,CIJUKEYIHANGSHIJIADIANFANGMIANDEQUDAO,JIASHANGJINNIANLAIJINGDONGYIZHIZAIJIJIBUJUXIANXIAJIADIANLINGSHOU,YUGUOMEIDEHEZUOYENENGGOUDAILAIGENGDUOLIHAO。”

大乐透准确率高公式DANSHI,ZHEIZHONGMEIHAODEYUANJINGDOUSHILIXIANGDEZHUANGTAI,KAOLVXIANSHIQINGKUANGHENANTI,LIANGZHEDEHEZUOYIRANCUNZAIHENDUODETIAOZHAN。

“JINGDONGBENSHENSHIMAIJIADIANDE,RANGGUOMEIJINLAIQISHISHICUNZAIYIDINGJINGZHENGGUANXIDE,DANGCHUZHEIGETANPANTIAOJIANKENENGBIJIAOTESHU。”LICHENGDONGZHICHU,JINGDONGKENENGHUICHIKAIFANGTAIDU,ERGUOMEIJINLAIYAOQIANGLIULIANGKENDINGYEBUHUINEIMERONGYI。MODAIQINGDUICIYEBIAOSHI,“GUOMEIYUJINGDONGDEHEZUOXUYAOYOUYIDUANSHIJIANDEMOHE,CHENGXIAOYOUDAISHIJIANDEKAOYAN。”

除了合作所带来的的积极影响,这次合作双方的角色,也很容易让人联想到国美曾经的老对手苏宁与阿里巴巴之间的联手。虽然表面上看这些都是线下家电巨头和电商平台之间的合作,但在具体合作形式上却相差甚远,甚至可以说不具可比性。

大乐透准确率高公式JIANERYANZHI,GUOMEI——JINGDONGSHI“LINJUCHUANMEN”,ERSUNING——ALISHICHENGLE“YIJIAREN”。

LICHENGDONGBIAOSHI:“ERZONGHEZUOZHIJIANDECHABIEHAISHIHENDADE,MEIYOUKEBIXING。ALISHITOUZISUNING,SUNINGZAIALIBABAYOUYIGEZHIDINGLIULIANGRUKOU,XIAOSHOUGEFANGMIANYEYOUYIDINGBAOZHANG。LINGWAI,SUNINGHEALIZHIJIANDEHEZUOYESUANBUSHANGHENCHENGGONG,LIANGJIADAOXIANZAIYEJIBENBUZENMETIZHEIJIANSHILE。”

大乐透准确率高公式“ZHIYUGUOMEIYUJINGDONGDEHEZUO,QIANZHEYEJIUXIANGDANGYUSHIYIBANDESHANGJIARUZHU(JINGDONG),SUIRANKENENGHUIBIYIBANSHANGJIAQIANGYIDIANER,DANYEBUHUIYOUTAIDUOZIYUAN、QUANLISHANGDEBAOZHANG。”LICHENGDONGFENXI,RUGUOSHIDACHENGZHANLVEHEZUOXIEYI,SHUANGFANGYINGGAIHUIYOUYIGEZHUANMENDEXIANSHANGFABUHUI,JIESHAOXIANGGUANHEZUOJUTIXINXI。

大乐透准确率高公式WULUNSHIDUONIANQIANRUZHUTIANMAO、LIANSHOUPINDUODUO,HAISHIZHEICIRUZHUJINGDONGSHANGCHENG,CONGSHANGYEJIAODUSHANGLAIKANZHISHIGUOMEIDEYICIXIAOHEZUOJUCUO,GUOMEIJINSHINIANLAIZAIXIANSHANGZAOYUDE“CUOZHE”,PINGJIEZHEIYANGYIGEJUCUOYEBUHUIYOUTAIDAGAIBIAN。

新零售时代的“老”国美

2008 年之前,国美是激进、大胆且果断的。

1997 NIANSHOUCIZOUCHUBEIJINGSHICHANG,GUOMEIJIUTONGGUOKUAISUBUJUXIANXIAQUDAOLAIZHANLINGSHICHANG。ZUIDINGSHENGSHIQIGUOMEICENGCHUANGXIALENIANKAIDIAN 384 JIADEJILU。XIANXIAQUDAOZHIWAI,ZAISHANGYEJINGZHENGLIGUOMEITONGYANGQIANGSHI,TONGGUOGEZHONGDASHOUBIDESHOUGOU、TOUZIKUAISUKUOZHANGLEZIJIDESHANGYEBANTU。

CISHIDEJIADIANLINGSHOUYEDAFA,PINDEBUSHIKUAIYUCHIMANYU,ERSHI“DA”YUCHIXIAOYU(DANDADEDA)。

2006 NIAN,DAZHONGDIANQIHEYONGLEDIANQIQIANSHUXIEYIYILIANMENGXINGSHIBAOTUANJINGZHUGUOMEIHESUNING。JINJIN 3 GEYUEHOU,GUOMEIJIUXUANBUYI 52 YIGANGYUANDEJIAGESHOUGOUYONGLEDIANQI,SHUNJIANRANGDAZHONGYUYONGLEDACHENGDELIANMENGXIEYICHENGWEI“FEIZHI”。

CIHOU,GUDANDEDAZHONGDIANQISHITUBAOZHUSUNINGDEDATUI。 2007 NIAN 4 YUE,SUNINGYEDUIWAIGONGKAIBIAOSHIBINGGOUDAZHONGDIANQIYISHIZHENGZAIJINXINGZHONG。DANSHIZUIZHONG,ZHEIBIMAIMAIYIRANBEIGUOMEIJIEHU。 2007 NIANDI,GUOMEIZAICIXUANBUYI36. 5 YIYUANSHOUGOUDAZHONGDIANQI。JUXIJINGGOUDEJIAOZHUXIANGDANGJILIE,ZUIZHONGGUOMEIDECHUJIABISUNINGGAOCHU 6 YIMEIYUAN。RUGUOZIXIFANYUEGUOMEIDIANQI 2007 NIANDECAIBAO,HUIFAXIANQI 2007 NIANQUANNIANJINGLIRUNYEJINJINSHI11. 27 YIYUANRENMINBI(KOUCHUYINHUIJIJISUANZHUNZE、HUILVBIANGENGDENGYINSU),ERSUNINGDIANQI 2007 NIANDUJINGLIRUNZESHI14. 65 YIYUAN。GUOMEISHOUGOUYONGLEDIANQIDEZHEIBIQIAN,XIANGDANGYUDANGNIANJINGLIRUNDE 3 BEI。

DANSHIZAI 2010 NIANZHIHOU,SHIQUZHUXINGUDEGUOMEITONGSHIYESHIQULESHANGYEZHANCHANGSHANGDESHAFAGUODUAN,GENGSHICUOSHILEHULIANWANGLANGCHAODEJIYU。

大乐透准确率高公式YINIANZHIHOU,GENJUSUNING、GUOMEIGEZIFABUDE 2011 NIANCAIBAOXIANSHI:SUNINGSHIXIANJINGLIRUN48. 21 YIYUAN,TONGBIZENGZHANG20.16%。GUOMEIJINGLIRUN18. 4 YIYUAN,JIANGFUDA6.22%。CISHI,GUOMEIYIJINGWANQUANLUOHOUYUSUNING。GENGWEIZHONGYAODESHI,GUOMEICUOGUOLEDIANSHANGZHUANXINGDEDEGUANJIANSHIJIANDIAN。

SUIRANGUOMEIZAI 2003 NIANKAISHISHISHUIDIANZISHANGWU,DANYIZHIDOUMEIYOUJIANGQIZUOWEIZHUYINGYEWU,GENGDUOSHIHOUDIANSHANGZHISHIGUOMEIMENDIANXIAOSHOUDEBUCHONGXINGSHI。CIHOU,JINGUANSHOUGOULEKUBAWANGBINGJIANGQIYUGUOMEIWANGSHANGSHANGCHENGHEBING(XIANZAIDEGUOMEIZAIXIAN),DANGUOMEIDEDIANSHANGYEWUSHIZHONGDOUMEINENGXINGCHENGQIHOU。

DIANSHANGSHICHANGSHANGDEYIBUBUTAKONG,ZHIJIEYANXULEJINQINIAN。GENJUYIGUANQIANFANGONGBUDEZUIXINSHUJUXIANSHI,JIEZHI 2019 NIANDI 3 JIDU,GUONEIWANGLUOLINGSHOUB2CSHICHANGFENEZHONG,GUOMEIZAIXIANDESHICHANGFENEJINWEI0.5%。

对于国美在电商领域的低迷,莫岱青分析道:“国美没有很好地把握电商转型的机遇,加上此前的重心一直在线下渠道,发展线上缺乏一定的动力和互联网基因,导致电商领域的发展收效不大。”在他看来,目前电商市场已经逐渐形成阿里、京东、拼多多、苏宁四强格局,国美除了线下的核心优势外,在互联网转型中也在受到其他电商巨头的挤压。“跟这几大电商巨头相比,国美的差异化不明显,导致加上用户粘性不强,购买频次也较低。”回顾国美近几年来的各种转型举措和战略调整,包括大举进军电子商务,重新聚焦线下门店,做手机、推“社交+商务+分”生态平台、“6+1”新零售战略和“共享零售”战略等等。可以看出其战略变化非常之快,而且也一直在不断尝试,但最终能够坚持下来的少之又少。

大乐透准确率高公式DUICILICHENGDONGFENXIZHICHU:“XINGYENEICONGXIANXIAZHUANXIANSHANGJIHUMEIYOUTAICHENGGONGDEANLI,JIBIANSHISUNINGYESUANBUSHANGHENCHENGGONG。SUNINGMUQIANDEYINGLI,JUEDADUOSHUYESHIYINWEITOUZIYINGLI,ERBUSHIYINWEIYEWUBENSHEN。ZHIYUGUOMEI,QIXIANZAIYUSUNINGZHIJIANCHAJUZHUYAOHAISHIYINWEITOURUDECHABIE,GUOMEIDEZHUANXINGPUBIANDOUSHITOURUJIAOSHAO、BUXINGJIUJISHIZHISUN,ZUIHOUKUIDEYEJIAOSHAO。ZAIHUANGGUANGYUCHULAIZHIQIAN,GUOMEIBUHUIYOUTAIDADEJIYUHEDONGZUO。”


大乐透准确率高公式FANGJIANYOUFENXIRENWEI,WEILAIHUANGGUANGYUZHONGZHANGGUOMEIHOU,SHICHANGHUOXUJIANGHUICHUXIANXINDEJINGZHENGDAXI。BUGUO,SHINIANSHIJIANGUOQU,GUOMEIYIRANSHINEIGEGUOMEI,DANSHICHANGZAOYIBUSHINEIGESHICHANG。ZHONGZHANGGUOMEIDEHUANGGUANGYUKENENGHUIZAIYIDINGCHENGDUSHANGJIZHEIGEJIADIANLINGSHOUJUTOUDAILAIYIXIEGAIBIAN,DANRUJINDEXINLINGSHOUGEJUYIJINGBUSHIGERENZHILINENGGOUGAIBIANDE,JIUXIANGNEIJUYOUXIGENGYIYANG:“DAREN,SHIDAIBIANLE。”


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